Wednesday, November 28, 2018
Syracuse University Athletics and IMG are extending their partnership with a long-term agreement for multimedia rights and licensing. Syracuse Director of Athletics John Wildhack and IMG College President Tim Pernetti announced the multi-year contract extension that will maintain and enhance the relationship IMG College has as the exclusive multimedia rights and licensing partner of Syracuse Athletics. The partnership began more than 20 years ago.
“We are pleased to extend our long-standing partnership with IMG College. Working with IMG College provides opportunities to promote all of our teams and student-athletes and engage our many audiences on multiple platforms,” Wildhack said. “The mutually-beneficial agreement gives Syracuse Athletics stability and security in the representation of our multimedia rights and licensing, which are two critical areas for our continued growth and success. We look forward to the working with IMG College in growing the Syracuse brand.”
The partnership provides for innovative opportunities for brands and fans to connect with Syracuse Athletics locally and nationally via digital and social media platforms, the Syracuse IMG Radio Network (which features live broadcasts for football, men’s and women’s basketball, and men’s lacrosse, pre- and post-game shows, and coaches radio shows), game programs, corporate hospitality events, promotional activities at athletics contests, and signage in all home venues. In addition, IMG College Licensing will continue to implement strategic brand management programs with best-in-class licensees.
“For more than two decades, Syracuse has been a true partner in every sense of the word and we are thrilled to continue our multifaceted relationship across multimedia rights and licensing,” Pernetti said. “The extension of this great partnership will allow us to continue delivering solutions that will enhance and promote the Syracuse Athletics brand. Together, we will provide an awesome experience for the University, student-athletes and Orange fans everywhere.”
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://syracuse.edu
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
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