IMG College Licensing and the Southeastern Conference Introduce Vintage-Inspired Merchandise During Football Championship Weekend

Friday, November 30, 2018

ATLANTA, GA(November 29, 2018)– The Southeastern Conference and IMG College Licensing have partnered to introduce vintage-inspired Conference apparel in conjunction with this weekend’s football championship in Atlanta. The merchandise is part of the Conference’s College Vault collection of fashion-forward apparel.
“The SEC has a long history of tradition and excellence, and there is an enormous amount of pride among SEC fans to be a part of this league,” said Charlie Hussey, SEC Associate Commissioner/COO. “This Conference-branded merchandise reinforces that collective pride, and we’re excited to launch the collection at the SEC Championship Game, which is annually considered nationally to be the marquee game of the college football season.”
To raise awareness of the new SEC College Vault merchandise, IMG College Licensing, the SEC’s exclusive licensing agency, is conducting a “Blitz the Season” social media campaign with influencers from across the SEC. The fashion-forward influencers will be posting from SEC Championship events and around Atlanta, highlighting the SEC merchandise and connecting the SEC brand to their respective Instagram followers. 
“We are excited to develop this College Vault line with the SEC as an extension of their commitment to their fans and innovative programs,” Nicole Armentrout, IMG College Licensing’s VP of Marketing. “The vintage-inspired designs and logo treatments provide trendier styles that pay homage to the SEC’s more than eight decades of leadership in college sports.”
SEC College Vault merchandise will be available at, in-venue via the site, which allows fans to shop without leaving their seat, and, where consumers can also find their favorite school-specific College Vault merchandise.
About SEC
A pioneer in the integration of higher education and athletic competition, the Southeastern Conference is a leader on the national landscape for intercollegiate athletics in the 21st century.  Since its formation in 1933, the SEC has achieved stature and stability by designating governing/voting power to the presidents of the member institutions. These university leaders determine the policies of the conference and through the years this involvement has been the principal source of strength in the evolution of the SEC. Throughout its history, the SEC has provided leadership on the vital issues facing intercollegiate competition. Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee, and Vanderbilt have been in the SEC since it's formation in 1933. The league has expanded twice, adding Arkansas and South Carolina in 1991, then Missouri and Texas A&M in 2012.
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
For more information, please contact:
Tammy Purves
IMG College Licensing
(404) 932-3266 or