Wednesday, September 12, 2018
ATLANTA, GA (September 12, 2018) – IMG College Licensing and IMG’s fashion events division collaborated to provide a one-of-a-kind educational experience for 22 students from 15 universities at this September’s New York Fashion Week. This unique academic enrichment program provided a behind-the-scenes look at the fashion industry, including entry into select runway shows, panel discussions and networking opportunities with industry leaders, as well as on-the-job shadowing with retailers and collegiate licensees.
The students were treated to two NYFW runway shows, Self-Portrait and ICY Presents: Supernova, and were given backstage tours to observe the production and execution of a fashion show. They also had the opportunity to attend a panel discussion with Tyler Mitchell, the first African-American and youngest photographer to shoot a Voguecover, and Elaine Welteroth, former editor-in-chief of Teen Vogueand the youngest editor-in-chief in Condé Nast’s history.
Through a partnership with Macy’s, students also gained insight into retail buying and merchandising. To round out the experience, the students wentbehind the scenes of major fashion brands in the collegiate space– Hillflint, Champion, G-III, and PINK– to explore product development and marketing, as well as engage with the brands’ leaders.
“Through this unique collaboration of fashion and college only available at IMG, we have been able to provide priceless, one-of-a-kind experiences and insight into the fashion and retail industry for these students,” said Cory Moss, SVP and Managing Director of IMG College Licensing. “As we work to elevate college brands, our goal is to offer our partner institutions resources beyond what a traditional licensing partner can provide in order to deliver greater value to their campuses.”
The program delivered unique academic enrichment opportunities for the students, with costs covered by the universities.Institutions participating in this third iteration of NYFW: The Shows collegiate enrichment program included Alabama, Arizona State,Arkansas, Auburn, Delaware, Howard, Michigan State, Oklahoma, Pittsburgh, TCU, Texas A&M, UCLA, Virginia Commonwealth, Virginia Tech, and West Virginia.
The students, who aspire to work in the fashion industry, were able to learn first-hand about the business of fashion and prepare for their future careers through valuable networking opportunities, including time with members of IMG’s fashion team.
“As the fashion industry continues to evolve, we are committed to nurturing future leaders and providing opportunities for engagement,” said Leslie Russo, Executive Vice President, IMG Fashion Events. “The college program at NYFW: The Shows is perfectly aligned with that mission, and we are thrilled to partner with our colleagues in the College division to deliver this unique experience to the students.”
Participating students were asked to chronicle their experiences through social media using #UofNYFW and share their learnings with other students when they return to their campuses.
For more information, please contact:
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
Tammy Purves, IMG College Licensing
(404) 932-3266 or firstname.lastname@example.org