Thursday, February 14, 2019
ATLANTA, GA (February 14, 2019) – In a continued effort to support innovation and the development of future leaders in the fashion industry, IMG College Licensing and IMG’s fashion events division collaborated to provide a one-of-a-kind educational experience for 17 students from 13 universities at this February’s New York Fashion Week. This unique academic enrichment program provided a behind-the-scenes look at the fashion industry, including entry into select runway shows, panel discussions and networking opportunities with industry leaders, as well as on-the-job shadowing with retailers and collegiate licensees.
The students were treated to two NYFW runway shows, Concept Korea and Amelia Wang, as well as a backstage tour of the production and execution of a fashion show. As IMG continued to lead the charge for diversity and inclusion in fashion, the students were treated to “Passion Meets Purpose,” a panel discussion presented by Tresemme that spotlighted inspirational women, including designer Carly Cushnie, stylist/consultant Meredith Koop and Constance C.R. White, editor & author of How to Slay.
“This unique collaboration with IMG’s fashion division allows us to offer a once-in-a-lifetime experience and insight into the fashion industry to some of the best and brightest students from our partner institutions,” said Cory Moss, SVP and Managing Director of IMG College Licensing. “In providing resources and opportunities beyond what a traditional licensing partner can provide, we’re delivering greater value to their campuses and communities while promoting innovation and learning.”
In addition to the experiences at New York Fashion Week: The Shows, students spent time with key staff at PINK, a collegiate licensee and leading women’s retailer, for abehind-the-scenes look at a major fashion brand, and they explored the world of retail buying and merchandising with representatives from Bloomingdale’s.
The program delivered unique academic enrichment opportunities for the students with costs covered by the universities.Institutions that participated in the collegiate enrichment program at NYFW: The Shows included University of Arizona, University of Arkansas, University of Delaware, Eastern Illinois University, Illinois State, LSU, Michigan State University, Penn State, University of South Carolina, TCU, University of Tennessee, Texas A&M, and West Virginia University.
“We are committed to delivering opportunities for future leaders in the industry to engage and learn from others who know what it takes to be successful,” said Leslie Russo, Executive Vice President, IMG Fashion Events. “This unique experience aligns perfectly with our mission, and we were happy to partner with our colleagues at IMG College Licensing to welcome these bright young students to NYFW: The Shows.”
Participating students chronicled their experiences through social media using #UofNYFW and have been asked to share their learnings with other students upon their return to campus.
For more information, please contact:
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
Tammy Purves, IMG College Licensing
(404) 932-3266 or email@example.com