IMG College Licensing Creates Digital and Social Media Blitz to Promote College Merchandise for the Holidays

Wednesday, December 12, 2018

ATLANTA, GA (December 12, 2018) – With more consumers beginning their holiday shopping through mobile and social platforms, IMG College Licensing developed a series of videos and shoppable graphics to target fans and keep college top of mind during the gift-giving season.
 
As part of the “Spread Cheer with College Gear” campaign, IMG College Licensing worked with the creative team at Endeavor to produce four “snackable” school-specific videos and graphics, as well as a detailed content calendar, for participating institutions to engage with their fans through social media and web posts. The four digital pieces include an online shopping themed video, a holiday packing themed video, a holiday travel themed video, and a 360-degree image that highlights some of the top college items for this year’s holiday season. Each piece encourages consumers to “Bring It” when thinking about college merchandise as gifts. 
 
“Our goal is to promote college gear as the gift everyone wants this holiday season by connecting consumers to their favorite universities where they live—on their phones and digital devices,” said Nicole Armentrout, vice president of Marketing for IMG College Licensing. “We routinely take a mobile-first approach to our marketing strategies, but this year’s Holiday Cheer campaign focuses on quick, attention-grabbing content that our partner institutions can use throughout the season.”
 
According to “Shopper-First Retailing,” a study from Salesforce, approximately 70% of Black Friday weekend shoppers started their holiday shopping on a phone, with Facebook and Instagram driving 94% of all social traffic to retail sites, supporting the need for colleges to focus on social and digital marketing to capture holiday sales.
 
The blitz primarily drives sales to online team fan shops via Fanatics, Barnes & Noble, Dyehard Fan Supply, and independent bookstores, as well as local retailers. The ultimate goal, however, is to get consumers thinking college wherever they shop. 
 
Currently, IMG College Licensing tracks more than 93,000 retailers across the country that sell college product.
 
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About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
 
For more information, please contact:
Tammy Purves, IMG College Licensing
(404) 932-3266 or tammy.purves@img.com