Monday, June 26, 2017
Dallas Baptist University Engages IMG College Licensing to Grow Its Brand Licensing Program
Dallas Baptist University (DBU) is excited to announce a new partnership with IMG Collegiate Licensing effective July 2017.
On the heels of DBU’s sixth NCAA® Baseball Regional appearance in the last seven years and its second consecutive Heartland Conference Commissioner's Cup, DBU is partnering with IMG College Licensing to help manage its licensing program through industry-leading brand management, brand protection, and brand development.
“As part of our ongoing efforts to collaborate through strategic partnerships across a wide range of initiatives both enhancing and advancing the mission of DBU, we are pleased to begin this new chapter and relationship with IMG Collegiate Licensing,” said Jonathan Teat, VP for Administrative Affairs, DBU. “We look forward with anticipation as we partner together to carry forth our vision of building a great Christian university that is pleasing to God.”
Through this new strategic partnership, DBU will benefit from IMG Collegiate Licensing’s proven licensing services, which allows for best-in-class licensee contracts and an enhanced brand recognition for partner colleges and universities. DBU and Patriot Athletics will look forward to IMG Collegiate Licensing’s leading brand protection, management, and development through a comprehensive and customized trademark licensing program.
"DBU is committed to actively promoting its brand and fits our focus on universities that understand the value of collegiate product and invest in protecting, managing, and promoting their brands,” said Brian White, VP Regional Marketing, IMG Collegiate Licensing. “We are excited to work collaboratively with the University to build innovative programs that leverage its exposure to establish the DBU brand in new markets.”
Dallas Baptist University is a comprehensive Christ-centered university dedicated to producing servant leaders through the integration of faith and learning. With an enrollment of over 5,100 students, its main campus is located in the foothills of southwest Dallas, and academic centers are located in Plano and the Hurst-Colleyville area. DBU offers 73 undergraduate majors, 31 graduate degrees in a variety of fields, and two doctoral programs—a Ph.D. in Leadership Studies and an Ed.D. in Educational Leadership. More information about DBU can be found at www.dbu.edu or by calling 214-333-5360.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.