The Collegiate Licensing Company and NCAA® Partner to Protect Trademarks at the 2013 Men’s Final Four®

Thursday, April 04, 2013

ATLANTA, Ga., (April 4, 2013) – As each team prepares for its upcoming Men’s Final Four match-up, The Collegiate Licensing Company (CLC), an affiliate of IMG College, in close coordination with the NCAA, is making preparations to clear the marketplace of potential counterfeit and unlicensed merchandise.

CLC, the exclusive trademark licensing agent for the NCAA, the University of Louisville, The University of Michigan, and Syracuse University, will work closely with Atlanta law enforcement officials to patrol the area in search of counterfeiters selling “knock-off” merchandise and any other unauthorized use of trademarks owned by the NCAA or participating institutions.  All counterfeit merchandise is subject to seizure.

It is estimated that retail sales of licensed team merchandise during the Division I Men’s Basketball Championship exceeds $10 million, making the tournament a big target for counterfeiters.

“Our goal is to assist in preserving a positive experience for all Men’s Final Four fans and consumers and to help protect the intellectual property of our partner institutions,” said Bruce Siegal, CLC’s Senior Vice President and General Counsel. “By teaming with Atlanta law enforcement, we are able to cover a large venue, stop bootleggers, and ensure that consumers are not ripped off by unscrupulous dealers of counterfeit merchandise that is almost always of inferior quality.”

On average, 1,000 or more pieces of counterfeit collegiate merchandise, ranging from T-shirts to hats, are seized outside the host venue of the Men’s Final Four each year. Royalties generated from the sale of officially licensed collegiate products go back to the NCAA and the respective universities to support student-athlete programs and other vital campus initiatives, so it is important for consumers to know that the product being purchased is officially licensed.

When purchasing NCAA Final Four merchandise, consumers should always look for the following characteristics to ensure the merchandise they purchase is officially licensed:

• All officially licensed merchandise should display the “Officially Licensed Collegiate Product” hologram somewhere on the product or hangtag.

• The merchandise should depict the NCAA and participating universities’ marks in a tasteful manner, as these institutions do not approve distasteful designs. 

• The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards in place for the NCAA or the participating institutions. 

• All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.

• All merchandise should have the appropriate trademark designations (i.e., TM,) next to a specific name or design.

For more information, contact:

Tricia Hornsby
Media Relations Manager
The Collegiate Licensing Company
770-618-8418 (office); or

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.
NCAA and Final Four are registered trademarks of the National Collegiate Athletic Association.

About The Collegiate Licensing Company, LLC
CLC is a division of global sports and entertainment company IMG.  Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents more than 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or