The Citadel Extends Partnership with CLC

Monday, February 02, 2015

ATLANTA, Ga. (February 3, 2015) – The Collegiate Licensing Company, the licensing affiliate of IMG College, today announced a five-year extension of its partnership with The Citadel to continue managing the school’s highly successful trademark licensing program. The new agreement will extend to June 30, 2020.
The Citadel’s licensing program has grown significantly since partnering with CLC, achieving an average of more than 20% annual royalty increases the past twelve years. Since the relationship with CLC began in 2003, licensing royalties have grown more than 820%.
The Citadel licensing program continues to gain momentum with 2013-14 representing the largest royalty collection in the history of the school’s licensing program. 
“The Citadel is excited to continue our long-standing and successful relationship with CLC,” said Citadel Athletic Director Jim Senter. “The partnership has resulted in steady growth since its inception, and we look forward to continuing our work with CLC. CLC is an industry-leader and has been a strong supporter of The Citadel’s core values of ‘Honor’, ‘Duty’ and ‘Respect’. This long-term agreement will further allow for continued growth, strengthening of our brand and also help our loyal Bulldog fans show their Citadel pride in many different ways.”
“We are honored to extend our partnership with The Citadel and to continue to expand the licensing program of this proud and duty-bound institution,” said Cory Moss, SVP and Managing Director, CLC. “Everyone at CLC takes great satisfaction in having helped the Citadel generate significant royalty increases the past 12 years. Our work is not done, and we’re going to work harder than ever to continue to promote and build the Bulldogs’ licensing program.”
Through the partnership, The Citadel maintains access to the leading brand protection, brand management and brand development services that CLC currently provides to its nearly 200 collegiate partners in the $4.6 billion collegiate licensed segment of the retail market. The partnership with CLC also allows the institution to leverage best-in-class licensees, tap into key retailers, access exclusive retail intelligence, and participate in a range of national retail marketing programs.
CLC, the leading collegiate licensing agency in the U.S., signed or extended its licensing agreements with more than 50 partner institutions in 2014. CLC currently represents nearly 200 collegiate institutions, including 25 bowl games and the College Football Playoff.

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For more information, please contact:
Andrew Giangola
VP, Strategic Communications
IMG College
646-871-2402 or

About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or

About Citadel Athletics
The Citadel fields 14 varsity teams in NCAA Division I sports. The university's teams, nicknamed the Bulldogs, compete in the Southern Conference and have been well-represented throughout the Citadel’s athletic history with a number of All-Americans in baseball, football, wrestling, rifle, and pistol.