Thursday, July 07, 2016
RICE UNIVERSITY ATHLETICS EXTENDS LICENSING PARTNERSHIP WITH
THE COLLEGIATE LICENSING COMPANY
ATLANTA, GA (July 7, 2016) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, announced today that it has extended its partnership agreement with Rice University Athletics to continue managing its trademark licensing program.
Rice and CLC, who have partnered together since 1996, have signed a five-year agreement that will run through 2021. The partnership will give Rice continued access to CLC’s leading brand protection, brand management and brand development services through a comprehensive trademark licensing program customized by CLC. In addition, Rice will continue to benefit from CLC’s proven licensing services, which allow it to contract with best-in-class licensees that will advance its goals and marketplace position.
“Rice Athletics is pleased to extend its long-term partnership with CLC,” said Paul Lockhart-Korris, Director of Business Strategy at Rice Athletics. “We look forward to continuing to leverage CLC’s innovative resources and expertise, including their industry-leading data and analysis tools, to expand the Rice brand at retail and connect with our consumers.”
The Rice licensing program has grown 81% in the lifetime of its partnership. CLC has been able to increase retail distribution and product selection of Rice merchandise by securing a presence for the Owls in key retailers such as Finish Line and Costco.
“For more than two decades we have worked side-by-side with Rice to grow its prestigious brand, and we are honored that the University has elected to extend our partnership,” said Cory Moss, SVP and Managing Director, CLC. “Our CLC team is committed to delivering new opportunities and solutions for Rice to use in telling its brand story to consumers across the country.”
Rice is one of eight Conference USA institutions represented by CLC.
CLC, the oldest and largest collegiate licensing agency in the United States, currently represents nearly 200 colleges, universities, bowl games, and athletic conferences in the $4.55 billion retail market for collegiate licensed merchandise.
About Rice University
Located on a 300-acre forested campus in Houston, Rice University is consistently ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has highly respected schools of Architecture, Business, Continuing Studies, Engineering, Humanities, Music, Natural Sciences and Social Sciences and is home to the Baker Institute for Public Policy. Rice competes in 16 NCAA Division I sports and is a member of Conference USA. With 3,910 undergraduates and 2,809 graduate students, Rice’s undergraduate student-to-faculty ratio is 6-to-1. Its residential college system builds close-knit communities and lifelong friendships, just one reason why Rice is ranked No. 1 for best quality of life and for lots of race/class interaction by the Princeton Review. Rice is also rated as a best value among private universities by Kiplinger’s Personal Finance. To read “What they’re saying about Rice,” go to http://tinyurl.com/RiceUniversityoverview
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
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Contact: Mike Scanlan, IMG, (216) 436-3544, email@example.com