Monday, August 01, 2016
GONZAGA UNIVERSITY EXTENDS LICENSING PARTNERSHIP WITH
THE COLLEGIATE LICENSING COMPANY
ATLANTA, GA (August 1, 2016) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, announced today that it has extended its partnership agreement with Gonzaga University to continue managing its trademark licensing program.
Gonzaga and CLC, who have partnered since 1998, have signed an eight-year agreement that will run through 2024. The partnership will give Gonzaga continued access to CLC’s leading brand protection, brand management and brand development services through a comprehensive trademark licensing program customized by CLC. In addition, Gonzaga will continue to benefit from CLC’s marketing and licensing strategies, as well as partnerships with best-in-class licensees that will advance the University’s goals and marketplace position.
“We are pleased to renew our partnership with CLC, which helped us transform Gonzaga into a national brand,” said Chris Johnson, Associate Director of Athletics/External Operations at Gonzaga. “We look forward to continuing to leverage CLC’s expertise and industry relationships to provide quality merchandise and brand connections for Gonzaga fans.”
The Gonzaga licensing program is coming off a record-setting 2015-16 fiscal year that saw total royalties grow 25% over the previous year. In addition, CLC has been able to increase retail distribution and product selection of Gonzaga merchandise by securing a presence for the University in key retailers such as Costco and Fanatics.
“The Gonzaga licensing team has been diligent in taking advantage of new licensing and brand development opportunities over the years, which has allowed them to make the most of athletic success and expand the reach of their brand,” said Cory Moss, SVP and Managing Director, CLC. “We are honored to continue to our partnership with the University and remain committed to working side-by-side to provide innovative licensing and marketing solutions that promote the Gonzaga brand.”
CLC, the oldest and largest collegiate licensing agency in the United States, currently represents over 200 colleges, universities, bowl games, and athletic conferences in the $4.55 billion retail market for collegiate products.
About Gonzaga University
Gonzaga University is a private Catholic, Jesuit, and humanistic university providing education to more than 7,800 students. Situated along the Spokane River near downtown Spokane, Washington, Gonzaga is routinely recognized among the West's best comprehensive regional universities. Gonzaga offers 75 fields of study, 26 master's degrees, doctorate degrees in leadership studies and nursing, and a juris doctor degree through the School of Law.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
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Contact: Mike Scanlan, IMG, (216) 436-3544, email@example.com