Monday, September 02, 2013
ATLANTA, Georgia (September 2, 2013) - The Collegiate Licensing Company, a division of IMG College, is pleased to announce new partnerships with three major clothing brands – Dockers, Carhartt and G-III Starter – that have launched collegiate apparel lines this fall.
Dockers’ new college-themed product line is the company’s first collegiate program and a brand priority for the season. Initially targeting 10 different institutions, the Game Day program line includes two khaki variations in classic and alpha (slim tapered) fit with school colors, an internal stamp of the school slogan, and an external embroidery of the school logo. The initial launching of the product line features Georgia, Kentucky, Michigan, LSU, Illinois, Minnesota, Missouri, Oregon State, Texas A&M, and Washington State. Product is available at Macy’s, Macys.com, and Dockers.com.
Carhartt’s first co-branded licensing deal includes subtle team logos and school colors on outerwear such as jackets, knit hats, and overalls. Fourteen schools headline the initial rollout, including Alabama, Georgia, Kentucky, Michigan, North Carolina, Notre Dame, Penn State, Tennessee, Texas, West Virginia, and Wisconsin. Carhartt plans to add another 21 schools to its line for fall 2014.
Product will be sold in farm and fleet distribution channels and campus retailers. This program provides an important new distribution opportunity for Carhartt, a family owned company founded in 1889, which makes apparel for the active worker.
G-III Apparel Group is utilizing the Starter label to re-launch the iconic team sports outerwear pieces that were hugely popular in the 1980s and early 1990s. Distribution will targeting high-end retailers such as sporting goods stores, department stores, and specialty stores, as well as e-commerce leader Fanatics. Pricing will range $150 to $180. The new collegiate line covers 14 schools, including Alabama, Florida, Georgia, Georgetown, Miami, Michigan, North Carolina, Oklahoma, Nebraska, Notre Dame. West Virginia, Wisconsin, Texas, and Texas A&M.
Apparel sales account for approximately 65% of the total retail market for collegiate licensed merchandise, which was estimated at $4.62 billion in 2012. CLC partner institutions represent nearly 80% of total retail sales. Royalties from licensed merchandise sales go back to the institutions to fund scholarships and other valuable campus programs.
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For more information, please contact:
Senior Director, Communications and Creative Services
Collegiate Licensing Company
(770) 799-3275 or email@example.com
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGcollege.com.