Collegiate Licensing Company Announces Partnership with Florida International University

Wednesday, December 14, 2016

ATLANTA, Ga. (December 14, 2016) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, today announced it has reached an agreement with Florida International University (FIU) to manage its domestic trademark licensing program, beginning in 2016.
Through the partnership, FIU will gain access to the leading brand protection, brand management, and brand development services that CLC currently provides to its nearly 200 collegiate partners in the $4.6 billion collegiate licensed segment of the retail market. The university’s partnership with CLC will also allow FIU to develop merchandise programs with best-in-class licensees, access CLC’s exclusive retail intelligence data to grow its retail footprint, and participate in a range of customized retail marketing programs.
“We are proud that the University saw value in CLC’s proven track record of guiding leading collegiate brands to greater retail and sales growth through our brand management and marketing programs,” said Brian White, VP of Business Development at CLC. "FIU is one of the largest and most diverse universities in the country, and we are honored to have been selected to guide its licensing program.”
FIU  joins eight of its Conference USA peers and the conference itself as a CLC represented institution.
"We are proud of the FIU brand and believe CLC is best positioned to take our merchandising and branding efforts to new levels,” said Eduardo Merille, FIU’s Director of Marketing and New Media. “CLC’s service offering is deeper and more advanced than any other option, and we look forward to leveraging their resources to support the University.”
The school’s new partnership with CLC is effective Oct. 1, 2016.
CLC, the leading collegiate licensing agency in the U.S., currently represents nearly 200 collegiate institutions, including top athletic conferences, 30 bowl games, the NCAA, and the College Football Playoff.
About Florida International University
Florida International University is classified by Carnegie as a “R1: Doctoral Universities - Highest Research Activity” and recognized as a Carnegie Community Engaged university. It is a public research university with colleges and schools that offers bachelor’s, master’s and doctoral programs in fields such as business engineering, computer science, international relations, architecture, law and medicine. As one of South Florida’s anchor institutions, FIU contributes almost $9 billion each year to the local economy and is ranked second in Florida in Forbes Magazine’s “America’s Best Employers” list. FIU graduates are consistently among the highest paid college graduates in Florida and are among the leaders of public and private organizations throughout South Florida. FIU is Worlds Ahead in finding solutions to the most challenging problems of our time. FIU emphasizes research as a major component of its mission with multiple state-of-the-art research facilities including the Wall of Wind Research and Testing FacilityFIU’s Medina Aquarius Program and the Advanced Materials Engineering Research Institute. FIU has awarded more than 220,000 degrees and enrolls more than 54,000 students in two campuses and centers including FIU Downtown on Brickell, FIU@I-75, the Miami Beach Urban Studios, and Tianjin, China. FIU also supports artistic and cultural engagement through its three museums: Patricia & Phillip Frost Art Museum, the Wolfsonian-FIU, and the Jewish Museum of Florida-FIU. FIU is a member of Conference USA and more than 400 student-athletes participating in 18 sports. For more information about FIU, visit
About IMG
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency
Contact: Mike Scanlan, IMG, (216) 436-3544,