Cal Goes BeastMode™ with Co-Branded Merchandise Collection by Marshawn Lynch

Wednesday, September 14, 2016

Cal Goes BeastMode™ with Co-Branded
Merchandise Collection by Marshawn Lynch

ATLANTA (September 13, 2016) – The University of California Athletic Department and BeastMode Apparel, LLC., owned by former Cal football star Marshawn Lynch, today announced the launch of a new co-branded merchandise collection. All products have been officially licensed through the Collegiate Licensing Company, Cal’s exclusive licensing agency.
The Cal/BeastMode Collection will include T-shirts, fleece, headwear, and various gift items featuring popular Cal logos paired with the fashion-forward BeastMode brand. Cal is donating all royalties from the sale of Cal/BeastMode merchandise to support the Fam 1st Family Foundation, an organization founded by Lynch and NFL quarterback Joshua Johnson to improve the lives of children by mentoring them on the importance of education, literacy and self-esteem.
“Marshawn Lynch is an iconic member of the Cal family, and he has been a great supporter of Cal Athletics and the University,” said Dan Perkins, Cal’s trademark licensing director. “We are excited to partner with BeastMode to create this exclusive collection for our fans. We’re proud to help support Fam 1st Family Foundation with its educational mission, which is a mission so closely aligned with our own.”
The Collection will be available for sale at the Cal bookstore and in the stadium to coincide with Cal’s football home opener against Texas on September 17. It will also be available online at the Cal bookstore and the BeastMode online store, Cal/BeastMode will also be available at the BeastMode stores in Oakland.
“The Cal brand represents a uniqueness, creativity, and freedom to be who you are that aligns with BeastMode,”said Marshawn Lynch, BeastMode founder. “Cal is and always will be a special place to me – the best of the best – and I’m glad I could work with them to bring this collection to the fans and help support my foundation."
To support the new Cal/BeastMode Collection, Cal and CLC will be launching several promotions via social media and at upcoming Cal football games with opportunities to connect Cal fans with BeastMode and Marshawn Lynch. Promotional and product details will be available soon at
About Cal Athletics
The University of California is represented by more than 850 student-athletes in 30 sports. Striving for excellence in the classroom and the arenas of competition, Cal teams have earned 91 national championships in 15 different sports, with nearly 300 individual and relay national championships won by student-athletes. Golden Bears have also collected 207 medals at the Olympic Games, including 21 this past summer in Rio. For more information, visit
About BeastMode
Beast Mode” began as Lynch’s nickname in high school, and has since evolved into a global lifestyle brand. The BeastMode assortment offers a full range of lifestyle and graphic-inspired apparel including tops, bottoms, hats, socks, underwear, and rapidly expanding into other product categories. BeastMode’s first  flagship store, located at 811 Broadway, Oakland CA,  was opened in February of 2015, and is located at 811 Broadway and has already become a top “must visit” destination for locals and visitors alike. Beast Mode has plans to open its second store later in the month in downtown Seattle. To learn more about Beastmode, visit:
About Fam 1st Family Foundation
Fam 1st Family Foundation was founded in 2011 by Oakland natives, Marshawn Lynch, former running back with the Seattle Seahawks and his cousin, Josh Johnson, an NFL quarterback with the New York Giants. Fam 1st and its Oakland based center provide an array of workshops for vulnerable communities to promote literacy, athletic training, after school tutoring, art programs, vocational training, a media center, and much more. All children, teens, and young adults are welcome and all programs are free of charge. Bridging athleticism with academia is the framework for Fam 1st while serving at-risk youth across diverse populations. For more information please visit:, twitter, facebook or #BeastMode
About the Collegiate Licensing Company
CLC is a division of IMG, a global leader in sports, fashion and media. Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, the College Football Playoff, The Heisman Trophy, and the NCAA. Headquartered in Atlanta, CLC is a full-service brand licensing and marketing company that provides full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: 
For more information, contact:
Tammy Purves, CLC, 770-799-3275 or
Herb Benenson, Cal Athletics,  510-642-0515,
Rebecca Otto, BeastMode, 512-791-3149 or