CLC Signs 10-Year Extension with Stephen F. Austin State University

Wednesday, June 18, 2014

ATLANTA, Ga. (June 18, 2014) – The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, announced today that it has signed a 10-year extension of its partnership agreement with Stephen F. Austin State University (SFA) to continue managing its trademark licensing program. The partnership, which began in 1999, will run through 2024.
The renewal comes on the heels of a record-setting year for the SFA licensing program. In 2012-13, total royalties generated for the University reached an all-time high, a total that is on pace to be surpassed in 2013-14, marking seven straight years of growth for the program. Key to the program’s recent success has been CLC’s ability to increase SFA’s retail distribution and product selection by securing the University’s presence at key retailers like Walmart, CVS, and Walgreens.
“The growth in our licensing program can be directly attributed to the solid partnership that exists between Stephen F. Austin and CLC,” said John Branch, Stephen F. Austin’s Associate Athletics Director for External Affairs. “We value the industry expertise and relationships CLC brings to the table, and we look forward to continuing to leverage those assets as we further grow the Stephen F. Austin brand.”
The partnership will give SFA continued access to CLC’s leading brand protection, brand management, and brand development services through a comprehensive trademark licensing program customized by CLC. In addition, SFA will benefit from CLC’s proven licensing services, which allow it to contract with best-in-class licensees that will advance its goals and marketplace position.
“We appreciate the opportunity to continue our partnership with Stephen F. Austin,” said Cory Moss, Senior VP and Managing Director of CLC. “We remain dedicated to fully leveraging all of our resources to maximize the University’s licensing program and promote the SFA brand in the marketplace.”
SFA is one of nine universities in the state of Texas to be represented by CLC. Other in-state schools partnering with CLC include University of North Texas, Rice University, Texas A&M University, The University of Texas at Austin, Texas Christian University, University of Texas-El Paso, Texas State University, and Texas Tech University.
CLC, the oldest and largest collegiate licensing agency in the United States, currently represents nearly 200 colleges, universities, bowl games, and athletic conferences in the $4.6 billion retail market for collegiate products.

#     #     #

For additional information, please contact:
Laurie Cannon
Manager, Communications
Collegiate Licensing Company
(404) 937-4106 or
Rand Champion
Director of Media Relations
Stephen F. Austin State University
936-468-2606 or
About Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.  Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or