Friday, January 08, 2016
CLC, University and College Football Playoff Cracking Down on Counterfeiters at National Championship Game
As Clemson University and The University of Alabama prepare for Monday’s College Football Playoff (CFP) National Championship at University of Phoenix Stadium, CFP and university officials, in conjunction with the Collegiate Licensing Company (CLC), are taking the necessary measures to clear the Phoenix market of counterfeit and unlicensed merchandise at the game and around the events surrounding championship weekend.
CLC, the trademark licensing affiliate of IMG College and the exclusive licensing partner of the CFP, Clemson, and Alabama, will work closely with local law enforcement officials in Phoenix, as well as special agents from U.S. Immigration and Customs Enforcement’s (ICE) Homeland Security Investigations (HSI), to control the merchandise being sold surrounding the CFP National Championship.
As the most anticipated collegiate sporting event of the year, the second annual College Football Playoff National Championship is expected to attract significant fan and media attention. That national spotlight, along with a retail market for collegiate licensed product that is estimated at $4.6 billion annually, is a magnet for counterfeiters looking to capitalize on the excitement of fans.
“Our ultimate goal is to protect the brand and integrity of the College Football Playoff and its consumers,” said CLC Senior Vice President and Managing Director, Cory Moss. “By teaming with law enforcement officials, we have the ability to cover a large jurisdiction and deter potential counterfeiters, while ensuring consumers are not lured into purchasing inferior, unlicensed product.”
Enforcement efforts surrounding the CFP began last week at the two Playoff semifinals at the Capital One Orange Bowl and the Goodyear Cotton Bowl. During the 2014-15 College Football Playoff more than 2,500 counterfeit items were seized with a retail value of more than $70,000.
We trust that CLC and the network of law enforcement officials they have coordinated will ensure that the fans of the College Football Playoff and the two teams have a positive experience during our events and will enjoy quality, licensed mementos,” said Bill Hancock, Executive Director of the College Football Playoff.
There are 48 companies that are officially licensed to produce approved merchandise bearing the marks of the College Football Playoff. Fans are encouraged to purchase only officially licensed CFP merchandise to ensure higher quality products that can serve as mementos of their CFP experience for years to come.
Consumer tips for purchasing officially licensed Clemson, Alabama, and College Football Playoff merchandise:
· All officially licensed merchandise should display the “Officially Licensed Collegiate Product” or the CFP’s “Extra Yard for Teachers” hologram somewhere on the product or hangtag.
· The merchandise should depict Clemson, Alabama and the College Football Playoff logos and trademarks in a tasteful manner.
· The tag on the garment should be intact. A torn or missing tag is evidence of a garment of inferior quality, one that probably would not meet the stringent quality standards put in place by Clemson, Alabama or the College Football Playoff.
· All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
· All merchandise should have the appropriate trademark designations (i.e. TM, â) next to a specific name or design.
Royalties generated from the sale of CFP merchandise help fund the organization’s philanthropic initiative, Extra Yard for Teachers. Extra Yard for Teachers is dedicated to honoring and supporting teachers nationally and in the communities that host the CFP National Championship through the direct provision of resources, professional development and training, teacher recognition and the support of a college-going culture. Royalties from sales of officially licensed College Football Playoff merchandise generated more than $2.4 million to support Extra Yard for Teachers during the 2014-15 season.
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About the Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com
About the College Football Playoff
The College Football Playoff will match the No. 1 seed vs. No. 4, and No. 2 vs. No. 3 in semifinal games that will rotate annually among the Chick-fil-A Peach Bowl, Goodyear Cotton Bowl, Capital One Orange Bowl, Allstate Sugar Bowl, Rose Bowl Game presented by Northwestern Mutual and BattleFrog Fiesta Bowl. The 2015 semifinals will take place December 31, at the Cotton Bowl and Orange Bowl. The national championship game will be January 11, 2016, at University of Phoenix Stadium in Glendale, Arizona.