Thursday, March 08, 2018
Irving, Texas (March 8, 2018) – In another step of preparation for the celebration, the College Football 150th Anniversary has announced a partnership with IMG College Licensing to serve as the exclusive product licensing agent for all CFB150-related items.
About College Football 150th Anniversary
“This is yet another step in the planning for a celebration that will highlight all that is good about college football,” noted Kevin Weiberg, the Executive Director for the College Football 150th Anniversary. “IMG College Licensing is the leader in this area and we know they will do a wonderful job in assisting us with licensing on behalf of the Anniversary.”
IMG College Licensing (IMGCL), the trademark licensing affiliate company of IMG College, has been the leader in connecting passionate college fans to their favorite college brands for more than three decades. The company represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy, and the NCAA. Those collegiate partners entrust IMG College Licensing to protect, promote, and grow their brands. Since its inception, IMGCL has paid its collegiate partners more than $2 billion in royalties.
In just 298 days, the calendar will turn to the year that will highlight 150 years of one of the world’s most popular sports. Over 800 schools will be invited to participate in the celebration of a sport that began with the first college football game on November 6, 1869, between Princeton University and Rutgers University.
“We are thrilled to have been selected to work alongside the College Football 150th Anniversary team to develop a merchandise program that honors the history and influence of the sport,” said Cory Moss, SVP and Managing Director for IMG College Licensing. “College football is woven into the fabric of America, and we look forward to creating quality products and innovative marketing opportunities that allow consumers to express their college football fandom.”
College Football 150th Anniversary is a non-profit corporation formed to plan and administer a national celebration of 150 seasons of collegiate football in 2019. The commemoration will showcase the rich history and traditions of the sport and its contribution to American society and culture, while also promoting the opportunity it continues to provide to thousands of student-athletes across all levels of the sport. The CFB150 staff reports to a Board of Directors made up of representatives from stakeholder groups throughout college football. The corporation has office space at the National Football Foundation & College Hall of Fame headquarters in Irving, Texas. Follow the campaign @CFB150 and take part in the conversation with the hashtag #CFB150.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.