The Collegiate Licensing Company Renews Agreements with 16 Bowls, Signs 4 Additional, Now Represents 26 Bowl Games

Tuesday, December 04, 2012

ATLANTA, Ga., (December 4, 2012) – On the heels of the 2012 college football bowl selections, The Collegiate Licensing Company (CLC), an affiliate of IMG College, today announced it has renewed partnership agreements with 16 bowl partners to continue managing the bowls’ respective trademark licensing programs.
CLC also announced it has added four new bowl properties to its client roster including the AdvoCare V100 Independence Bowl, the Heart of Dallas Bowl, the MAACO Bowl Las Vegas, and the Sheraton Hawaii Bowl.
CLC is now the official licensing agent for 26 college football bowl games including the BCS Football National Championship Game. For a complete list of CLC’s bowl properties, please visit
“We are excited to extend partnership agreements with 16 of America’s top college bowls, as well as to establish new relationships with four additional bowl properties,” said Cory Moss, CLC’s Senior Vice President and Managing Director. “Bowl games are a part of the college fabric, and we look forward to helping connect the passionate fans of the participating institutions to the bowl experience.”

The agreements will give each college football bowl a greater ability to protect and market its brand through a comprehensive trademark licensing program customized by CLC, which currently represents nearly 200 collegiate properties.
CLC’s bowl announcement helps cap a banner year for the oldest and largest collegiate trademark licensing agency in the U.S., including signing new BCS schools like Arizona State, Virginia Tech, and Wake Forest and renewing many major licensing deals such as Kentucky, Notre Dame, West Virginia, Arizona, and Nevada.
For more information, contact:
Tricia Hornsby
Media Relations Manager
The Collegiate Licensing Company
770-618-8418 (office); or
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.  Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.