Friday, January 03, 2014
PASADENA, Calif. (Jan. 3, 2014) – As Auburn University and Florida State University prepare for the 2014 Vizio BCS National Championship Game on Monday, BCS officials, in conjunction with the Collegiate Licensing Company (CLC), are taking necessary measures to clear the Pasadena market of potential counterfeit and unlicensed merchandise.
CLC, the licensing affiliate of IMG College and the exclusive licensing partner for the BCS, the Rose Bowl, Auburn, and Florida State, will work closely with local law enforcement officials to control the merchandise being sold surrounding the national championship game. All counterfeit merchandise is subject to seizure.
“Licensed merchandise is an important way for fans to connect with their teams while helping our partner institutions fund campus programs and scholarships through the royalties generated from product sales,” said CLC SVP and Managing Director Cory Moss. “It’s important that we work with our partners to protect their valuable brands and the storied traditions those brands represent.”
With the retail market for collegiate licensed product estimated at $4.62 billion, counterfeiters look to capitalize on the excitement of fans in town to cheer on their teams. On average, over 2,200 pieces of counterfeit collegiate merchandise are seized outside the host stadium of the BCS title game each year.
“We work with our partners at CLC to protect the fans, retailers, and participating institutions from falling prey to counterfeiters, which often sell inferior product,” said Reid Sigmon, Chief Financial Officer, BCS/College Football Playoff. “We want to make sure that all BCS product being sold is licensed and of the quality that the fans demand of merchandise that will forever remind them of the great time they had cheering on their team in Pasadena.”
Tips for consumers purchasing Auburn, Florida State, and BCS National Championship Game merchandise…
· All officially licensed merchandise should display the “Officially Licensed Collegiate Products” hologram on the product or hangtag.
· The merchandise should depict BCS, Auburn, and Florida State logos and marks in a tasteful manner, as the BCS, Auburn, and Florida State do not approve distasteful designs.
· The tag on the garment should be intact. A torn or missing tag is evidence of a second-hand garment, one that probably would not meet the stringent quality standards put in place by the BCS, Auburn, and Florida State.
· All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
· All merchandise should have the appropriate trademark designations (i.e. TM, ®) next to a specific name or design.
Trademark infringement violates state and federal laws, including criminal laws. Penalties vary depending on the extent of the violation, but can include confiscation of the product and equipment used to make it, fines, and even jail time for more serious violations. Confiscated product is eventually destroyed or donated to charitable organizations.
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For more information:
Collegiate Licensing Company
404-937-4106 or firstname.lastname@example.org
About the Collegiate Licensing Company:
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGCollege.com.
About the Bowl Championship Series:
The BCS is a five-game arrangement for post-season college football that is managed by the 10 Bowl Subdivision conferences and Notre Dame. Its purpose is to match the two top-ranked teams in the final BCS standings in a national championship game and to create competitive match-ups in the four other BCS bowl games. For more information, visit BCSFootball.org.