Tuesday, November 20, 2018
ATLANTA, GA (November 19, 2018) – IMG College Licensing and Arkansas Athletics have collaborated to bring back the “Slobbering Hog” logo on merchandise as part of the 25thAnniversary of the Razorbacks’ 1994 NCAA Basketball National Championship. The merchandise will be a limited release as part of the University’s College Vault collection.
The “Slobbering Hog” logo, which was very popular among fans, adorned the basketball center court when Hall of Fame Coach Nolan Richardson led the Razorbacks to the 1994 NCAA title, defeating Duke 76-72 in the NCAA Championship Game in Charlotte, N.C. To help commemorate the 25thanniversary of the championship, the Arkansas trademark licensing team worked with IMG College Licensing, the University’s exclusive licensing agent, to develop merchandise bearing the Slobbering Hog logo, as well as marketing support to promote product to fans.
“As we celebrate the 25th anniversary of our 1994 NCAA Championship team, it is only fitting to bring back the Slobbering Hog, one of the iconic marks of that era, as part of the celebration,” said Vice Chancellor and Director of Athletics Hunter Yurachek. “With the throwback uniforms and other events that we have planned, the introduction of vintage merchandise was a natural addition.”
The Slobbering Hog will be available for a limited time through the University’s College Vault collection, vintage-inspired merchandise program created by IMG College Licensing to pay homage to historical trademarks and traditions through fashion-forward apparel and non-apparel product.
“We are excited to work with Arkansas Athletics to help deliver unique Slobbering Hog merchandise to Razorback fans,” Nicole Armentrout, IMG College Licensing’s VP of Marketing. “The College Vault collection gives Arkansas an avenue to properly merchandise its historic logos and help tell the story of the University and its athletic success.”
Slobbering Hog branded merchandise, which rolled out at Sunday’s basketball game against Indiana, is currently available through Hog Heaven, the Arkansas online team store, and other participating retailers.
The 25thAnniversary celebration of the 1994 Basketball National Championship will culminate with a reunion of the 1994 team on the weekend of March 2, 2019, in conjunction with the Razorbacks’ home game against Ole Miss. Full celebration details are available at http://www.arkansasrazorbacks.com/25celebration/.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
For more information, please contact:
IMG College Licensing
770.799.3275 or firstname.lastname@example.org