IMGCL’s NCAA & Bowl Properties Division (NBP) facilitates a separate licensing process for "hot market" events associated with the NCAA, bowls, conferences, championships and special events, which includes the event as well as participating collegiate institutions. IMGCL currently represents the NCAA, including its 90 championship events and national champion programs associated with those events, nearly 30 bowl games—including the College Football Playoff—10 athletic conferences, several special event games, and the Heisman Trophy Trust.
The licensing rights associated with these properties are separate from the licensing rights granted by the individual colleges and universities and require a special application. Please note that being licensed with a participating college or university does not automatically guarantee a license for these special properties.
Existing IMGCL licensees may apply for these programs via the Brand Manager 360 system. Manufacturers not currently licensed through IMGCL that wish to obtain a license for one of these events will need to submit a Brand Manager 360 Registration Form, which can be requested from IMGCL’s NCAA & Bowl Properties Division. Keep in mind the Brand Manager 360 form is NOT the license application. Once registered for Brand Manager 360, you will be able to create and submit your application online.
For questions or additional information, please contact IMGCL’s NCAA & Bowl Properties Division at 770-956-0520.